TikTok is introducing a fresh option that enables them to cut down on the quantity of AI-created content appearing in their feeds. This step comes as the company disclosed that it currently hosts more than 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This development coincides with a surge in AI content, spurred by emerging AI video creators.
AI Content on Other Platforms
Recent reports that nearly a tenth of the most rapidly expanding channels on a popular video site exclusively feature clips produced artificially. A considerable share of this material is deemed low-quality AI content, a label for inferior, mass-produced content that is typically nonsensical or surreal.
Our research shows that numerous viewers like content produced via AI tools, including AI artwork to science explainers, and we intend to provide users the power to see more or less of that, based on their own likes,” commented a spokesperson.
AI on the Platform
TikTok disclosed that there are currently 1.3 billion videos on its network identified as AI-generated. In total, more than 100 mn media items are submitted to the service daily, making clips made by AI a minor portion of its total content library.
Customizing Your Feed
Members will be able to reduce or increase the level of artificial media they watch by accessing the topic control option in the platform and picking “AI-generated content”. Additional categories that can already be controlled under the tool include politics, clothing, beauty, and choreography.
Content Labeling and Policies
TikTok’s policies oblige creators to identify convincing AI-made content, and it forbids harmful deepfakes of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its community policies.
In addition, the app will from now on attach an AI-generated tag to content produced via its built-in AI features, or detected by an cross-platform project for spotting artificial media. This action is intended to help prevent users from seeking to evade the disclosure requirement.
Educational Initiatives
The company is additionally launching a $2m awareness program for experts and institutions to produce informative material about using AI responsibly. This project will benefit charitable organizations dedicated to educating coding and technology.
Content Safety Approach
The platform has supported its safety measures, amid discussion over plans to cut jobs for hundreds of content moderators in Britain. The company is planning to cut hundreds of positions in its user protection team in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A senior executive clarified that staff-based oversight would continue to be important, but AI can safeguard staff by removing the most distressing content prior to it is viewed by people. TikTok reported a notable drop in disturbing and violent content reviewed by content reviewers over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we also think it’s highly necessary to limit contact with dangerous material as swiftly, which is the area in which a extensive automated help is making a difference work at speed.”
